I have always had a techy/nerd side to me. In college, I was in charge of publicizing nearly a dozen organizations using some of the first desktop publishing programs (Remember Adobe PageMaker?) and continued in graphic arts and marketing after school.
Back in the mid-1990s, I learned HTML and started creating and updating websites. Around that same time, I was also participating in social media as part of my job in the corporate events industry. Of course, it wasn’t called “social media” at the time… industry message boards and email groups. Then in the New Millenium, I started blogging, creating HTML-based emails, designing web banner advertisements, optimizing my employer’s website (SEO), and administrating Pay-Per-Click campaigns (starting with GoTo.com!).
Co-owning a small retail brick-and-mortar shop for the past ten years, I appreciate how social media platforms such as Facebook and Pinterest, email marketing tools such as ConstantContact, and local search sites such as Yelp and Foursquare make it easier for me to stay in touch with my old customers and reach potential ones.
Currently I have a Klout score of over 50, over 7000 Pinterest followers, and strong following on Facebook, Twitter and LinkedIn. And I keep track of the latest in digital marketing… I attended the BlogHer national conference, the SMX East (Search Marketing), ConstantContact workshops, the Mashable Social Good Summit, and numerous industry webinars.