Heidi Heleniak

Dunellen, NJ • 732-216-5408 •

Professional Summary

ADP, Payroll & HR Solutions: Florham Park, NJ 10/2016-Present
Marketing Manager, Franchise / Small Business Services

  • Support external strategic partner organizations including national franchisors and buying groups by developing customized marketing programs including content & digital marketing strategies
  • Oversee creation of new and updated collateral used by both inside and field sales
  • Coordinate trade shows of all sizes: designing booth setup, staffing, lead generation, adapting to budgets, researching attendee personas, ordering giveaways, tracking shipment, organizing direct mail and email campaigns for promotion and follow-up
  • Create monthly newsletter informing franchise sales partners of new products, marketing strategies, partnership contracts
  • Work across channels and departments to create cohesive marketing strategy for new products
  • Continue to streamline the process for fulfillment of trade show and collateral materials requests

Dunellen411, Hyperlocal News: Dunellen, NJ 07/2008-Present
Editor-In-Chief; Social Media

  • Create event postings/ photos on WordPress CMS website, Facebook, Twitter; inform community of local news
  • Present talks regarding LinkedIn and social media on behalf of Dunellen Library and NJ Department of Labor and Workforce Development
  • PROJECT MANAGER: Organized annual Dunellen HarvestFest event (120 vendors/ 2000+ attendees) for past five years. Create/maintain website and all marketing materials including newspaper and social media campaigns, obtain vendors, structure event, coordinate with vendors and entertainers, handle follow-up. Keep event on track during day. Event featured in NJ Monthly, Star-Ledger, Home News Tribune, Courier News, NJ 101.5 as one of the best fall events in NJ.
  • CO-PROJECT MANAGER: Organized Dunellen Founders’ Day – 130th Anniversary. Created entire marketing campaign including print, social media. Designed event décor. Managed the day’s events including a wine tasting and concert.
  • PROJECT MANAGER: Marketing for non-profits and small businesses including email and social media (contract)
  • HONOR: Received 2012 Person of the Year Community Award from Friends of Dunellen Public Library
  • HONOR: Named to Dunellen Transit Village Management Organization
  • HONOR: Named to Dunellen Arts & Cultural Commission. Serving as chairman

Dun & Bradstreet, Business Data Solutions: Short Hills, NJ 12/2014-01/2016
Marketing Manager, Marketing Operations (Contractor, Hired by Matrix)

  • Developed localized, national, and international outbound email campaigns using Eloqua ESP (WYSIWYG & HTML). Promoted events, cultivated persona & product nurture drip campaigns, etc. Designed emails and inbound landing pages, created marketing lists
  • Created graphics such as headers and CTA buttons in Photoshop for use in marketing materials
  • Collaborated with project partner (cross-departmental) regarding purpose of campaign. Reported KPIs. Wrote, proofread and edited copy (content marketing)
  • Tested A/B test subject lines, call to actions placement, etc. Tested compatibility with various email clients/devices in Litmus
  • Stayed up-to-date with current developments regarding email marketing, content marketing, SEO, branding
  • Planned and promoted charity events as part of headquarters’ volunteer committee
  • Named to planning committee for international #DOGOOD volunteer week event

Unz & Company, International Trade Compliance: Middlesex, NJ 04/2008-12/2014
Marketing Associate / Manager

  • Created / analyzed national/regional email campaigns for public seminars, webinars, products (CRM list pulls/ segmentation, HTML emails, graphics)
    Designed website. Updated style sheets/ templates and maintained website product database. Provided Search Engine Optimization (SEO). Tracked in Google Analytics and other third-party analytic software
  • Promoted company through digital consumer marketing: LinkedIn, WordPress blog, and other websites
  • Wrote, proofread, and edited additional marketing materials including press releases, surveys, and software manuals
  • PROJECT MANAGER: Managed proprietary software development
  • PROJECT MANAGER: Administrated, organized, publicized, and moderated educational webinar series (PowerPoint, GoToWebinar)
  • PROJECT MANAGER: Organized and publicized national seminar series. Negotiated venue contracts, handled instructor’s travel arrangements and educational materials
    HONOR: Named to first Citrix GoToTraining Virtual Customer Advisory Board (April 2013-April 2014)

Heidi’s Cottage, Retail Store: Dunellen, NJ 07/2004-07/2014
Sales & Marketing Manager

  • Publicized store & special events including charity drives for Jersey Cares and the Community FoodBank of New Jersey (direct mail/ email campaigns/ in-store promotions)
  • Created press releases and advertisements for newspapers, online news sites/blogs, television, radio
  • Maintained social media accounts and digital marketing advertising campaigns
  • Created WordPress CMS website (and previous handcoded HTML website). SEO using WP addons, etc.
  • HONOR: Invited by Smart Retailer magazine to head retailer roundtable discussion on social media at The Philadelphia Gift Show, January 2013

Eagles Talent Connection, Speakers Bureau: South Orange, NJ 07/2000-06/2004
Publicity & Research Director

  • Customized suggestions for Fortune 500 clients’ professional speaker and entertainment needs, negotiated contracts
  • Designed website, maintained its database, developed SEO
  • Promoted company through PPC (Google Adwords, etc.)
  • Designed branded materials including promotional catalog and national print advertisements
  • Trained customer service/marketing personnel

Educational Summary

The College of New Jersey: Ewing, NJ
B.A. in Psychology, magna cum laude; Minors in Media & Technology (English/Communications Depts.) and Honors Program. Activities included: editor-in-chief, Lion’s Eye (literary/art magazine); staff reporter, The Signal (newspaper); publicity director, College Union Board (umbrella organization of eight associations)

Technical Skills
Software: Microsoft Office (Access, Excel, Outlook, PowerPoint, Publisher, Word), Adobe Acrobat Professional, Adobe Creative Suite (Dreamweaver, InDesign, Illustrator, Photoshop), Microsoft Dynamics (CRM, Great Plains), Hootsuite, FileMaker Pro, ConstantContact, MailChimp, Visio, WordPress, iMovie, HTML, HTML5, CSS, Eloqua, Litmus, Marketo, Salesforce, Kapost, Workfront

Continuing Education
Completed courses in HTML5, Eloqua, Marketo, CSS, Grantwriting, Data Journalism, Online Advertising
Attended workshops regarding Social Media, Event Planning, Branding, Email Marketing, Search Engine Optimization, Linkbuilding, Internet of Things (IoT), Technology
2017 Boom! Social Summit with Kim Garst
2012-2017 SMX East Social Marketing Expo
2012-2017 Social Good Summit
2016 BRITE Conference hosted by The Center on Global Brand Leadership, Columbia Business School
2012 & 2015 BlogHer National Conference: Seminars on SEO (Best Practices/ White Hat), Branding, Web Technology, Digital Marketing

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