I first started working in digital marketing in college, using graphic programs to create ads and flyers for nearly a dozen organizations. After graduation, I learned HTML and started creating and updating websites.
Around that same time, I was also participating in social media as part of my job in the corporate events industry. I started blogging, creating HTML-based email newsletters , designing web banner advertisements, optimizing my employer’s website (SEO), and administrating paid search campaigns.
Having owned a small retail brick-and-mortar shop for many years, I appreciate how social media platforms such as Facebook and Pinterest, email marketing tools such as ConstantContact, and local search sites such as Yelp made it easier for me to stay in touch with my old customers and reach potential ones.
I keep track of the latest in digital marketing… I attend the BlogHer national conference, the SMX East (Search Marketing), ConstantContact workshops, the Mashable Social Good Summit, and numerous industry webinars on topics such as chatbots, voice technology, and marketing automation.
Whether you want to create an online presence or your business needs assistance in achieving success in social media and digital marketing, I am here to help.
