Heidi Heleniak
Dunellen, NJ • 732-216-5408
heidiheleniak@gmail.com • http://linkedin.com/in/heidiheleniak
Marketing Skills
Microsoft Office (Access, Excel, Outlook, PowerPoint, Publisher, Word) | Adobe Creative Suite (Dreamweaver, InDesign, Illustrator, Photoshop) | Hootsuite | Constant Contact | MailChimp | Visio | WordPress | iMovie | HTML | HTML5 | CSS | Eloqua | Litmus | Marketo | Salesforce | Drupal | Kapost | Workfront | Persona Building and Branding
Professional Summary
Prudential, Financial Services: Newark, NJ 2018-Present
Manager of Digital Marketing Campaign Delivery, Customer Office Marketing Team
- Craft HTML responsive emails in Litmus, Dreamweaver and Eloqua for national direct-to-customer initiatives of Prudential’s core business units including retirement/401K, group insurance, asset management, life insurance and annuities
- Optimize campaign success through segmentation and testing A/B test subject lines, design, etc. Align with CANSPAM and GDPR compliance
- Create email/inbox/SMS alerts in Drupal CMS for client alerts engine
- Assist with organizing educational webinar series (ON24)
- Consult and collaborate with marketing partners to document campaign objectives and functional requirements
- Member of Customer Office Marketing Culture Council
ADP, Payroll & HR Solutions: Florham Park, NJ 2016-2018
Marketing Manager, Franchise / Small Business Services
- Supported external strategic partner organizations including national franchisors and buying groups by developing customized marketing programs including content & digital marketing strategies
- Oversaw creation of new and updated collateral used by both inside and field sales
- Coordinated trade shows of all sizes: designing booth setup, staffing, lead generation, adapting to budgets, researching attendee personas, ordering giveaways, tracking shipment, organizing direct mail and email campaigns for promotion and follow-up
- Created monthly newsletter informing franchise sales partners of new products, marketing strategies, partnership contracts
- Worked across channels and departments to create cohesive marketing strategy for new products
- Streamlined process for fulfillment of trade show and collateral materials requests
Dunellen411, Hyperlocal News: Dunellen, NJ 2008-Present
Editor-In-Chief; Social Media
- Create event postings/ photos on WordPress CMS website, Facebook, Twitter; inform community of local news
- Present talks regarding LinkedIn and social media on behalf of Dunellen Library and NJ Department of Labor and Workforce Development
- PROJECT MANAGER: Organized annual Dunellen HarvestFest event (120 vendors/ 2000+ attendees) for past five years. Create/maintain website and all marketing materials including newspaper and social media campaigns, obtain vendors, structure event, coordinate with vendors and entertainers, handle follow-up. Keep event on track during day. Event featured in NJ Monthly, Star-Ledger, Home News Tribune, Courier News, NJ 101.5 as one of the best fall events in NJ.
- CO-PROJECT MANAGER: Organized Dunellen Founders’ Day – 130th Anniversary. Created entire marketing campaign including print, social media. Designed event décor. Managed the day’s events including a wine tasting and concert.
- PROJECT MANAGER: Marketing for non-profits and small businesses including email and social media (contract)
- HONOR: Received 2012 Person of the Year Community Award from Friends of Dunellen Public Library
- HONOR: Named to Dunellen Transit Village Management Organization
- HONOR: Named to Dunellen Arts & Cultural Commission. Serving as chairman
Dun & Bradstreet, Business Data Solutions: Short Hills, NJ 2014-2016
Marketing Manager, Marketing Operations (Contractor, Hired by Matrix)
- Developed localized, national, and international outbound email campaigns using Eloqua ESP (WYSIWYG & HTML). Promoted events, cultivated persona & product nurture drip campaigns, etc. Designed emails and inbound landing pages, created marketing lists
- Created graphics such as headers and CTA buttons in Photoshop for use in marketing materials
- Collaborated with project partner (cross-departmental) regarding purpose of campaign. Reported KPIs. Wrote, proofread and edited copy (content marketing)
- Tested A/B test subject lines, call to actions placement, etc. Tested compatibility with various email clients/devices in Litmus
- Stayed up-to-date with current developments regarding email marketing, content marketing, SEO, branding
- Planned and promoted charity events as part of headquarters’ volunteer committee
- Named to planning committee for international #DOGOOD volunteer week event
Unz & Company, International Trade Compliance: Middlesex, NJ 2008-2014
Marketing Associate / Manager
- Created / analyzed national/regional email campaigns for public seminars, webinars, products (CRM list pulls/ segmentation, HTML emails, graphics)
Designed website. Updated style sheets/ templates and maintained website product database. Provided Search Engine Optimization (SEO). Tracked in Google Analytics and other third-party analytic software - Promoted company through digital consumer marketing: LinkedIn, WordPress blog, and other websites
- Wrote, proofread, and edited additional marketing materials including press releases, surveys, and software manuals
- PROJECT MANAGER: Managed proprietary software development
- PROJECT MANAGER: Administrated, organized, publicized, and moderated educational webinar series (PowerPoint, GoToWebinar)
- PROJECT MANAGER: Organized and publicized national seminar series. Negotiated venue contracts, handled instructor’s travel arrangements and educational materials
HONOR: Named to first Citrix GoToTraining Virtual Customer Advisory Board (April 2013-April 2014)
Heidi’s Cottage, Retail Store: Dunellen, NJ 2004-2014
Sales & Marketing Manager
- Publicized store & special events including charity drives for Jersey Cares and the Community FoodBank of New Jersey (direct mail/ email campaigns/ in-store promotions)
- Created press releases and advertisements for newspapers, online news sites/blogs, television, radio
- Maintained social media accounts and digital marketing advertising campaigns
- Created WordPress CMS website (and previous handcoded HTML website). SEO using WP addons, etc.
- HONOR: Invited by Smart Retailer magazine to head retailer roundtable discussion on social media at The Philadelphia Gift Show, January 2013
Eagles Talent Connection, Speakers Bureau: South Orange, NJ 2000-2004
Publicity & Research Director
- Customized suggestions for Fortune 500 clients’ professional speaker and entertainment needs, negotiated contracts
- Designed website, maintained its database, developed SEO
- Promoted company through PPC (Google Adwords, etc.)
- Designed branded materials including promotional catalog and national print advertisements
- Trained customer service/marketing personnel
Educational Summary
Education
The College of New Jersey: Ewing, NJ
B.A. in Psychology, magna cum laude; Minors in Media & Technology (English/Communications Depts.) and Honors Program. Activities included: editor-in-chief, Lion’s Eye (literary/art magazine); staff reporter, The Signal (newspaper); publicity director, College Union Board (umbrella organization of eight associations)
Continuing Education
Completed training in HTML5, Eloqua, Marketo, CSS, Grantwriting, Data Journalism, Chat Bots (Text/Voice), Social Media, Event Planning, Branding, Email Marketing, Search Engine Optimization, Linkbuilding, Internet of Things (IoT), Technology, Placemaking, Economic Development
2017 Boom! Social Summit with Kim Garst
2012-2017 SMX East Social Marketing Expo
2012-2018 Social Good Summit
2016 BRITE Conference hosted by The Center on Global Brand Leadership, Columbia Business School
2012 & 2015 BlogHer National Conference: Seminars on SEO (Best Practices/ White Hat), Branding, Web Technology, Digital Marketing